At the core of the NursePower campaign, materials carefully developed by Inside Out to fit the profile of the different audiences. Bold but organized, easy to update and to navigate, the NursePower website conveys a feeling of confidence and contains a lot of useful information that previously required visiting dozens of different sites.
The message was straightforward and the creative, blunt. The urgency was based on health reasons and the call to action was simple and easy to follow. Inside Out felt very strongly about the need to stop dancing around the issue and our clients at the MetroWest Community Healthcare Foundation were adamant about not backing out of their position obesity is robbing our kids of their future. The result? A campaign that attracted immediate attention, measured by intense press coverage, and a flood of mail, phone and website visitors.
There’s no time for beating around the bush. The billboards around MetroWest said it clearly.
The overall theme of the campaign, I’m Part of It, works well with the hospital’s inclusive, participatory philosophy and emphasizes the pride and sense of belonging that differentiate this institution. Mount Auburn Hospital employees, representing every division of the hospital, were used as models.
Inside Out Communications accepts the University’s Contract for Service Terms and conditions.
Appendix A
Inside Out Communications offers a complete spectrum of advertising and
marketing communications services including:
Job Cost Rates and Process description
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Boston University Athletics 2006
Created to promote the athletics department and the role of athletics as part of the fabric of university life, the 6 minute video (presented here in a shortened, 2:30 version) was shot over the course of three months, mastered in HD, and integrated into BU’s “Experience Room” multi-screen video installation.
Budget: $85,000
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The Boston Experience 2005
The Premier of Vietnam made a historic trip to the US in the summer of 2005 to promote economic development in his country. His stay in Boston included a presentation by leading Massachusetts politicians, business, banking and academic officials and executives to promote the region’s economic vitality. This bi-lingual program (Vietnamese and English) was crafted in four weeks.
Budget: $45,000
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The Universe of Boston University
This :30 TV spot promoting the university aired last winter on NESN during hockey season. The spot was shot in one day and employed existing footage shot by Black Pearl for other BU projects.
Budget: $12,500
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In business since 1938, Smith Print is a family owned company that has steadily grown while retaining its independence.
Success in our business is based on helping our clients reach their goals and objectives–the trusting relationships between our customers and our employees provide the framework for us to exceed client expectations and provide the highest-quality product possible in a timely manner.
We have a lot of experience in the College/University area, both as part of agency relationships and directly to the schools.
It is of course best to show print in print, but here are some examples of a variety of projects to show our experience in your market.
Smith Printing is a very competitive print shop, offering rates that reflect our commitment to provide clients with genuine value. As you know, printers generally do not have a price list, as projects are very different and need to be estimated based on their own particular requirements and specs.
Several factors such as stock, quantity, colors, special treatments (i.e. varnish), die-cuts, etc, affect the pricing.
We have worked with many vendors for the production of our clients’ pieces, and usually solicit three quotes per job just to make sure that we get the best price for our clients each time.
We have shown work from Smith Print here because they are one of our most valued vendors, they have a lot of experience in the educational field, and their turn-around and quality are excellent.
Most of our work is done on a project-fee basis, wherein we work with our clients to assess the scale and scope of the project and set a not-to-exceed total. We are flexible, and we understand that our clients often must meet the demands of their internal processes, and require our adjusting methods to meet their needs.
Once we have worked with you to identify the resources required, an initial project cost estimate would be created, working from a cost-basis detailed below.
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Nancy Marrs
Manager, Boston University Productions
nmarrs@bu.edu
tel. 617-353-3217
Liz Ekwall
Vice-President
Jack Morton Worldwide
Liz_ekwall@jackmorton.com
tel. 617-585-7023
Kathy O’Toole
General Manager
National Video Boston
kotoole@nationalboston.com
tel. 617-487-6208
Black Pearl Productions, of Hopkinton, MA, is an award-winning film production company, founded by Rob DelGaudio in 1993. Black Pearl crafts a wide range of effective, cinematic programming, from thirty second spots to multi-screen video installations.
Since 2003 Black Pearl has been working with Boston University to provide programming for its state-of-the-art visitor center, the “Experience Room.”
In 2005, Black Pearl produced a short film, funded by Liberty Mutual, in conjunction with Harvard University and Jack Morton Worldwide, to promote Massachusetts and its entrepreneurial activity. The film was presented by Senator Edward Kennedy to the Premier of Vietnam.
Footage shot by Black Pearl has been used by National Geographic, Discovery Channel, The History Channel, FedEx, Fiat, AT&T, Dell Computers, Chrysler, Verizon, Goodyear, Sprint, the US State Department, the US Chamber of Commerce, the Beijing Olympic Committee, Voice of America, numerous independent producers, political campaigns, and many others, for use in markets across the globe in TV series, commercials, documentaries, feature films, and video games.
Programming created by Black Pearl has been recognized for numerous awards including Telly, CINDY and International Television Association prizes.
Metrowest Community Health Care Foundation
Cathy Glover
Program Officer
161 Worcester Road Suite 202
Framingham, MA 01701
cglover@mchcf.org
Ph: 508-879-7625
Mount Auburn Hospital
Michael O’Connell
Vice President
330 Mount Auburn Street
Cambridge, MA 02138
moconnell@mah.harvard.edu
ph: 617-499-5699
Boys & Girls Club of MetroWest
Julie Horrigan
Vice President of Development
169 Pleasant Street
Marlborough, MA 01752
julie.horrigan@bgcmetrowest.org
ph: 508-485-4912 x 120
A sampling of our valued sub-contractors.
Inside Out Communications has 7 full-time staff members:
Adrienne Currin
New Business Development
24 Water Street
Holliston MA 01746
Phone: (508) 429-8184 EX.18
Fax: (508) 429-3970
email: acurrin@iocomm.com
The Inside Out team believes there’s no such a thing as a cookie-cutter process that can be used across the board. Each client deserves his/her process, and actually, each project often requires its own process.
There are too many variables that need to be taken into account, such as corporate structure, size, business cycles, competition, needs, objectives, budgets and timetables. We believe we owe it to our clients to remain flexible and open to THEIR needs.
“Corporate” clients are very different from “entrepreneurial” ones, and both of them are different from non-profit organizations; public companies have process rules and regs that privately-owned ones have never heard about; American firms and European ones don’t march to the same drummer.
Going a bit deeper, how do you account in your “process description” for the not uncommon scenario of the CEO who at the very last minute wants to take the concept home to show to his wife, or, for the president who delays approval because he wants to run the idea by his son who’s in Business School?
At Inside Out, your process is our process.
In general, the following are the “must-happen” information gathering and implementation steps that we need to include for project success:
What are our expectations from UMASS as a client?
Answers to the above questions.
